Tag to Find.

Mães da Sé helps families search for missing loved ones. To expand that search, we created an Instagram profile for every registered person, with photographs, dates, last-known locations and age-progressed images.

The profiles were gathered under @ajudeaencontrar and people were invited to tag them in their own posts. A social network became a nationwide search network.

Take a photo holding a blank sheet. Follow and tag as many missing-person profiles as you can over the sheet. Post the image. You are already helping.