
Health + Technology
Baby Minder
AI and computer vision that can identify atypical infant movement years before a traditional diagnosis.
202501 / Selected work
Recent projects where creativity, technology and humanity meet—and move something forward.

Health + Technology
AI and computer vision that can identify atypical infant movement years before a traditional diagnosis.
2025
Health + Product
The world’s first non-alcoholic craft beer created to help protect memories.
2025
AI + Social Impact
An AI platform that helps identify and report potential cases of online racism.
2026
Health + Education
A program that helps children learn how to swallow medicine safely and without fear.
2026
Sport + Social Impact
A hybrid uniform that makes the double lives of Brazil’s female footballers impossible to ignore.
202602 / Brand chapter — 07 projects
Seven chapters of freedom, adventure and culture. One continuous creative relationship, gathered in a single story.
View Jeep in the archive ↓
Jeep + Brand + Film

Jeep + Brand Experience

Jeep + Automotive + Film

Jeep + Automotive + Film

Jeep + Automotive + Film

Jeep + Automotive + Film

Jeep + Automotive + Purpose
“Ideas have no shape, no color, no size. Ideas have brightness.”
Good ideas have taken me to unexpected places, introduced me to remarkable people and created priceless stories. If ideas can do that for a life, imagine what they can do for a brand.

03 / About
I’m Rodrigo Moraes, a Brazilian Creative Director and Art Director who has spent three decades turning ideas into things people can feel, use and remember.
I started on the brand side, inside Nestlé’s marketing team, before crossing over to agencies. The journey moved through Publicis, Loducca, Fallon, MohallemMeirelles, Mohallem/Artplan, Artplan and Fbiz — each one adding a different rhythm to the way I think and make.
These days, most of my time is spent building projects with Ogilvy New York, alongside collaborations with other agencies. I also teach at FACAMP in Campinas, in the academic ecosystem around UNICAMP — one of Brazil’s and Latin America’s leading centers for higher education and research. The work keeps changing. Curiosity doesn’t.
04 / Complete archive — 31 projects
The full body of work across health, culture, technology, automotive, film, design and purpose.

AI and computer vision that can identify atypical infant movement years before a traditional diagnosis.

The world’s first non-alcoholic craft beer created to help protect memories.

An AI platform that helps identify and report potential cases of online racism.

A program that helps children learn how to swallow medicine safely and without fear.

A hybrid uniform that makes the double lives of Brazil’s female footballers impossible to ignore.

A cinematic reminder that every great adventure begins with the planet that makes it possible.

A complete visual world designed around freedom, exploration and the Jeep community.

A launch campaign built for the most sophisticated Jeep ever made in Brazil.

Adventure, attitude and freedom translated into a cinematic Renegade campaign.

The first Jeep pickup in Brazil, launched through a real adventure narrated by chaos.

A year-end film celebrating the adventures already lived—and those still ahead.

A brand built to explore adapted its voice to every stage of the pandemic.
The visual launch platform for RAM's new pickup in the Brazilian market.

Repositioning a pickup icon for a powerful, successful urban audience.

Five years of intimate family footage condensed into a message of hope for World Prematurity Day.

An elevator becomes the setting for a simple, sharply observed product film.
A graphic campaign for MTV built around the network's restless cultural energy.
Brand and campaign work celebrating the brotherhood and heritage of Indian Motorcycle.
An underground identity inspired by Prohibition for great wines at barely legal prices.
The world's first employment agency created by former convicts for former convicts.
365 marks and stories showing that every day of prejudice is another day without freedom.

A Christmas campaign for the people whose birthdays usually disappear into the holiday.
A public-safety idea designed to reveal a target most people never see.
Identity and communication for Latin America's largest sustainability festival.
A mint beer created as a bold new-business strategy for the agency Menta.
A pizza promotion hidden on the DVDs people watched at home.
An Instagram network that turned social tagging into a search tool for missing people.
A message vetoed by FIFA became a nationwide movement against censorship and intolerance.
A broader selection of commercial films created across brands, agencies and years.
30Selected print work, including the Cannes Lions-winning Santa Casa campaign.
A work-in-progress project exploring how money can create value beyond itself.
05 / Recognition
A chronological archive of selected recognition from 2006 to 2026. Open any year to see the projects, festivals and results.
Silver Lion — Health & Wellness Bronze Lion — Entertainment Lions for Sport
FairPlay — Gold Safe Swallow — 1 Gold, 3 Silvers Inequality Uniform — Bronze
Wood Pencil — Digital Marketing / Physical & Digital Wood Pencil — Pharma / Use of AI & Technology Wood Pencil — Digital Experience Design / Connected Experiences Wood Pencil — Digital Marketing / Use of AI & Technology Shortlist — Digital Experience Design / Use of AI & Technology Shortlist — Digital Marketing / Use of Data
Gold — Pharma / Devices & Diagnostics Gold — Pharma / Prototype Silver — Pharma / Creative Use of Data Bronze — AI-Enabled Pharma & Medical
Winner — 2026 AI Specialty Award, presented by Google Silver — Product Design Bronze — Creativity / Storytelling Bronze — Real-Time Shortlist — Data Visualization
Gold — Product Design Gold — Artificial Intelligence Gold — Digital / Mobile / Point of Care Gold — Innovation Gold — Design Craft Silver — Creative Use of Data Bronze — Digital / Mobile / Emerging Technology Bronze — Digital / Mobile / Use of Platform / Native Integration Bronze — Design / Digital / Mobile Shortlist — Creative Business Transformation Shortlist — Design Craft / Art Direction Shortlist — Direct / Digital / Mobile Shortlist — Creative Use of Data / Storytelling Shortlist — Direct / Use of Product
Shortlist — Creative Business Transformation Shortlist — Design Craft / Art Direction Shortlist — Culture / Culture Catalyst
Gold — IP & Product Design / AI Integration in New Products Silver — IP & Product Design / Innovation / New Ideas in IP & Product Design Bronze — Creative Use of AI / Creative Use of Data Bronze — Pharma / Integration of AI
Silver Lion — Early-Stage Technology Shortlist — Brand Experience / Healthcare Shortlist — Brand Experience / Tech-Led Brand Experience Shortlist — Sustainable Development Goals / Industry, Innovation & Infrastructure Shortlist — Pharma / Healthcare Professional / Healthcare Product Innovation Shortlist — Pharma / Innovative Use of Technology
Silver Lion — Nutraceuticals / Healthcare Product Innovation Shortlist — Health & Wellness / Nutraceuticals / Industry Craft / Art Direction
Silver — Promotional Items Merit — Promotional Items
Jeep — Vida Só Existe Uma Silver — Production Bronze — Photo Editing
Jeep — Vida Só Existe Uma In Book — Copy
DiagnostiCookies Gold — Health Advocacy / Health / Public Policy
DiagnostiCookies 1 Gold, 2 Silvers, 1 Bronze
March of Dimes Merit — Film
Gold — Online Commercials / Craft / Directing Silver — Online Commercials / General / Public Interest & Awareness Bronze — Craft / Use of Music
Bronze — Film / Health & Wellness / 61 Seconds to 5 Minutes Bronze — Film Craft / Health & Wellness / Cinematography
Patients — Film Individual Patients — Cinematography Patients — Editing
TPC — Third Prize, Print
TPC — 4 Bronzes, Press
Santa Casa de Misericórdia Bronze Lion — Outdoor / Billboards & Street Posters
Domino’s Disk In Book — Innovation in Print
Domino’s Disk In Book — Direct
Segunda Chance Employment Agency Finalist — PR Finalist — Direct
Finalist — Media / Retail & E-Commerce Finalist — Media / Best Use of Ambient Media Finalist — Promo & Activation / Retail
SmartBuy Wines — Silver, Design / Brand Identity
SmartBuy Wines — In Book, Design
Cannes Lions Beach Soccer World Cup — Bronze
CCSP — In Book, Print
Lar Center Mall — In Book, Film
Shampoo Ox — Finalist, Web
Center Norte Mall — In Book, Film
Harley-Davidson — In Book, Print
Selected press
Not a complete archive. Just a small selection of places where the work found its way into print.
Vodol Prevent · Bisalax · Sherwin-Williams Killers · Center Norte Mall
SmartBuy Wines
MTV Rabbits
MTV Rabbits — Cover