São Paulo / New York

01 / Selected work

All the work.
Nothing hidden.

Recent projects where creativity, technology and humanity meet—and move something forward.

Nothing hiddenExplore all 31 projects

02 / Brand chapter — 07 projects

JEEP.

Seven chapters of freedom, adventure and culture. One continuous creative relationship, gathered in a single story.

View Jeep in the archive ↓
Ideas have no shape, no color, no size. Ideas have brightness.”

Good ideas have taken me to unexpected places, introduced me to remarkable people and created priceless stories. If ideas can do that for a life, imagine what they can do for a brand.

Rodrigo Moraes
São Paulo, Brazil

03 / About

Thirty years.
Still curious.

I’m Rodrigo Moraes, a Brazilian Creative Director and Art Director who has spent three decades turning ideas into things people can feel, use and remember.

I started on the brand side, inside Nestlé’s marketing team, before crossing over to agencies. The journey moved through Publicis, Loducca, Fallon, MohallemMeirelles, Mohallem/Artplan, Artplan and Fbiz — each one adding a different rhythm to the way I think and make.

These days, most of my time is spent building projects with Ogilvy New York, alongside collaborations with other agencies. I also teach at FACAMP in Campinas, in the academic ecosystem around UNICAMP — one of Brazil’s and Latin America’s leading centers for higher education and research. The work keeps changing. Curiosity doesn’t.

30Years making
ideas real
02Continents,
one point of view
Curiosity,
still growing

04 / Complete archive — 31 projects

The complete
archive.

The full body of work across health, culture, technology, automotive, film, design and purpose.

Complete archive31 projects

05 / Recognition

Twenty years
of recognition.

A chronological archive of selected recognition from 2006 to 2026. Open any year to see the projects, festivals and results.

2006—26Recognition timeline
31Projects in the archive
02Continents, one point of view
012026Cannes, Lisbon, D&AD, LIA, Clio + One Show

Cannes Lions — FairPlay

Silver Lion — Health & Wellness Bronze Lion — Entertainment Lions for Sport

Lisbon International Advertising Festival

FairPlay — Gold Safe Swallow — 1 Gold, 3 Silvers Inequality Uniform — Bronze

D&AD — Baby Minder

Wood Pencil — Digital Marketing / Physical & Digital Wood Pencil — Pharma / Use of AI & Technology Wood Pencil — Digital Experience Design / Connected Experiences Wood Pencil — Digital Marketing / Use of AI & Technology Shortlist — Digital Experience Design / Use of AI & Technology Shortlist — Digital Marketing / Use of Data

LIA — Baby Minder

Gold — Pharma / Devices & Diagnostics Gold — Pharma / Prototype Silver — Pharma / Creative Use of Data Bronze — AI-Enabled Pharma & Medical

Clio Awards — Baby Minder

Winner — 2026 AI Specialty Award, presented by Google Silver — Product Design Bronze — Creativity / Storytelling Bronze — Real-Time Shortlist — Data Visualization

Clio Health — Baby Minder

Gold — Product Design Gold — Artificial Intelligence Gold — Digital / Mobile / Point of Care Gold — Innovation Gold — Design Craft Silver — Creative Use of Data Bronze — Digital / Mobile / Emerging Technology Bronze — Digital / Mobile / Use of Platform / Native Integration Bronze — Design / Digital / Mobile Shortlist — Creative Business Transformation Shortlist — Design Craft / Art Direction Shortlist — Direct / Digital / Mobile Shortlist — Creative Use of Data / Storytelling Shortlist — Direct / Use of Product

Clio Health — Memento Beer

Shortlist — Creative Business Transformation Shortlist — Design Craft / Art Direction Shortlist — Culture / Culture Catalyst

The One Show — Baby Minder

Gold — IP & Product Design / AI Integration in New Products Silver — IP & Product Design / Innovation / New Ideas in IP & Product Design Bronze — Creative Use of AI / Creative Use of Data Bronze — Pharma / Integration of AI

022025Cannes Lions + The One Show

Cannes Lions — Baby Minder

Silver Lion — Early-Stage Technology Shortlist — Brand Experience / Healthcare Shortlist — Brand Experience / Tech-Led Brand Experience Shortlist — Sustainable Development Goals / Industry, Innovation & Infrastructure Shortlist — Pharma / Healthcare Professional / Healthcare Product Innovation Shortlist — Pharma / Innovative Use of Technology

Cannes Lions — Memento Beer

Silver Lion — Nutraceuticals / Healthcare Product Innovation Shortlist — Health & Wellness / Nutraceuticals / Industry Craft / Art Direction

The One Show — DiagnostiCookies

Silver — Promotional Items Merit — Promotional Items

032024FIAP, Creative Annual, MM+M + LIA

FIAP 2023

Jeep — Vida Só Existe Uma Silver — Production Bronze — Photo Editing

Brazilian Creative Annual

Jeep — Vida Só Existe Uma In Book — Copy

MM+M Awards New York

DiagnostiCookies Gold — Health Advocacy / Health / Public Policy

LIA — London International Awards

DiagnostiCookies 1 Gold, 2 Silvers, 1 Bronze

042023Merit / The One Show

The One Show

March of Dimes Merit — Film

052022Gold, Silver + Bronze / Telly Awards

Telly Awards — March of Dimes

Gold — Online Commercials / Craft / Directing Silver — Online Commercials / General / Public Interest & Awareness Bronze — Craft / Use of Music

062021Clio Awards + The Creative Floor

Clio Awards — March of Dimes

Bronze — Film / Health & Wellness / 61 Seconds to 5 Minutes Bronze — Film Craft / Health & Wellness / Cinematography

The Creative Floor Awards — March of Dimes

Patients — Film Individual Patients — Cinematography Patients — Editing

072017Third Prize / New York Festivals

New York Festivals

TPC — Third Prize, Print

0820164 Bronzes / El Ojo de Iberoamérica

El Ojo de Iberoamérica

TPC — 4 Bronzes, Press

092015Bronze Lion / Cannes Lions

Cannes Lions

Santa Casa de Misericórdia Bronze Lion — Outdoor / Billboards & Street Posters

102014One Show, Cannes Lions + Creative Annual

The One Show

Domino’s Disk In Book — Innovation in Print

Brazilian Creative Annual

Domino’s Disk In Book — Direct

Cannes Lions

Segunda Chance Employment Agency Finalist — PR Finalist — Direct

1120133 Finalists / Cannes Lions

Cannes Lions — Domino’s Disk

Finalist — Media / Retail & E-Commerce Finalist — Media / Best Use of Ambient Media Finalist — Promo & Activation / Retail

122011Silver / ADC New York

Art Directors Club New York

SmartBuy Wines — Silver, Design / Brand Identity

Brazilian Creative Annual

SmartBuy Wines — In Book, Design

132010Bronze / Cannes Lions

Cannes Lions

Cannes Lions Beach Soccer World Cup — Bronze

142009In Book / Brazilian Creative Annual

Brazilian Creative Annual

CCSP — In Book, Print

152008In Book / Brazilian Creative Annual

Brazilian Creative Annual

Lar Center Mall — In Book, Film

162007Cannes Finalist + Creative Annual

Cannes Lions

Shampoo Ox — Finalist, Web

Brazilian Creative Annual

Center Norte Mall — In Book, Film

172006In Book / Brazilian Creative Annual

Brazilian Creative Annual

Harley-Davidson — In Book, Print

Selected press

A few pages
worth keeping.

Not a complete archive. Just a small selection of places where the work found its way into print.

01

Lürzer’s Archive

Vodol Prevent · Bisalax · Sherwin-Williams Killers · Center Norte Mall

02

Contagious

SmartBuy Wines

03

Pasta Magazine

MTV Rabbits

04

Brazilian Creative Annual

MTV Rabbits — Cover