Creative Director / Art Director
Case 31 / 31
A work-in-progress project exploring how money can create value beyond itself.
#MONEYSAVES is an initiative against cocaine abuse that invites people to write motivational messages on banknotes, placing a moment of reflection directly in the path of drug use.
The goal is simple: save one life. The more the better, but helping even one person reconsider would make the project worthwhile.
Write a message on a banknote and help show that money can save.
Campaign05
