Kold Beer.

Newly launched agency Menta wanted to turn its founder’s experience in the beer business into new opportunities. Instead of sending credentials to breweries, we created a beer of our own.

Kold was a mint beer produced and launched with packaging, gifts, street media and a digital campaign designed to surround Brazil’s beer industry. Anyone working in the category was likely to encounter it.

The strategy generated awareness for the agency, opened conversations with marketing directors and led directly to new projects.