Creative Director / Art Director
Case 12 / 31
A brand built to explore adapted its voice to every stage of the pandemic.
How could a brand that constantly invites people to explore nature continue to communicate during a pandemic? Our challenge was to understand each stage of the moment and adapt the brand’s voice with relevance, sensitivity and optimism.
Phase 1
SUPER: Exploring 100 m². Exploring 60 m². Exploring 75 m². Exploring 20 m². Exploring 90 m².
Keep going. Be ready.
When this is over, you will have 500,000,000 m² to explore again.
#StayOffTheRoad
Phase 2
Phase 3
Films03