Case 05 / 32
Turning a Brazilian commodity into a distinctive brand built around origin, selection and desire.
From commodity to identity.
Avocados are usually sold by variety, size and price. Abacate Gold began with a different ambition: to give the fruit a recognizable point of view and create value beyond the product itself.
As a partner in the business, I led the brand strategy, creative direction and visual identity across packaging, digital experience and communication. The system turns selection into a visible promise—connecting the care of producers with the expectations of retailers and consumers.
The idea is simple: Gold does not grow everything. It finds, evaluates and selects the best. That became a clear brand platform, from the seal on each fruit to the boxes, content and experience around it.
A commodity became a brand with a voice, a visual world and a reason to be chosen.
Visit websiteabacategold.com.br
